Choosing the right product name can be the difference between your product becoming a household name or a forgotten memory. How do you name a product? It’s important and it can be fun.

Success in Digital Marketing and Direct Response Television is not rocket science. If you think of some of the outrageous successes over the past few years, the key is the products solve an everyday problem that millions of people must deal with. If your idea does not solve a problem that millions of people must solve every day, you may consider going back to the drawing board and creating one that does.

A more elegant, “soft sell” seems to be replacing Direct Response Advertising. The new softer sell commercials strategy is being dubbed “Branding”.

What if you could amp up your “open” rate and supercharge your “click throughs”? That means more eyes on your message and a far greater chance of results you can be proud of. You can make your emails jump off the screen and command attention. In fact, here are 5 Killer Email Tips that grab your audience and inspire them to respond. It all begins with an idea.