Michael has extensive experience as a writer and director in the supplements, fitness, and Health & Wellness category. His infomercial for the "Slim Down Solution" finished in the top 10 infomercials of the year. He wrote extensively for the supplement companies Primal Force, Dr. Sears M.D., and Pure Radiance.

Michael Dugan has also been a standout in marketing fitness products including "The Ab Wave", "The Ab Prince Pro", "Power Fit", "Power Legs", and the "Power Impact Wand".